The
 2014 Winter Olympics ended this past Sunday.  While watching the events
 I found the reactions of my friends, family, and the media, as well as 
myself, very telling of how our society looks at women.  It is not 
enough that these women are some of the best athletes in the world, they
 must be pretty too.  Without realizing it we judge female athletes more
 on their looks than on their outstanding ability in their respected 
sport.  Not only does this affect how we look at them, but it affects 
how they act.  These women feel they must live up to a higher standard 
of skill and good looks.  In a recent interview figure skater, Ashley Wagner, said “I feel like the media and society in general--because it is easy--put female athletes into two boxes.  You’re either a very pretty athlete or you go to the opposite end of the spectrum and you’re very sexy.”  There is no room to be an unattractive female athlete.
NBC
 marketed eighteen year old figure skater, Gracie Gold, as the “face of 
the Olympics.”  As an Olympic athlete she should become a household name
 for her talent, not because she’s being billed as “America’s 
Sweetheart.”  This is the first year women’s ski jumping has been 
included in the Olympic games.  How cool would it be if they were the 
“face of the Olympics?”  These women have worked so hard to get to go to
 Sochi and will forever be a huge part of Olympic and Women’s history. 
 I can’t think of anything wrong with using strength and willpower to 
promote the games, not just a pretty face.
Before
 traveling to Sochi, Alpine skier Julia Mancuso provocatively posed for 
GQ magazine wearing nothing but what she calls her “lucky underwear.” 
 She has since won the bronze medal in her event but will continue to be
 known more for this photoshoot.  The Russian team posted photos on 
their website of their female athletes scantily clad in lacy lingerie 
and see through garments saying “Our Russian team defies stereotypes that women in sports are just a heap of muscles and masculine shapes.”
These
 sort of photo shoots are often defended saying athletes in winter 
sports wear so much gear and equipment, its humanizing to see them 
without their pads and goggles.  I applaud New York Times for 
successfully achieving this without having the athletes strip down. 
 Their article on the US women’s ski jumping team shows them training 
and in full uniform but also having fun and interacting with each other.
  While this is a huge problem in the world of women’s athletics, itis 
not as much in men’s.  A google search of “Female athletes 2014 winter 
Olympics” will provide pages of results like “15 Hottest Female 
Athletes,” “Hottest Olympic Athletes,” and “The 50 Hottest Female 
Athletes of the 2014 Winter Olympics.”  A search for “Male Athletes 2014
 Winter Olympics” gives you more skill-based headlines, “List of Olympic
 medalists” and “Meet the 2014 US Olympic Team in Sochi.”  We must work 
to make ability the priority for all genders of athletes.



 
